NEVER PAY FOR A PRESS RELEASE AGAIN! “Dont Spend 1000's Getting Noticed Do It For FREE” Bit of a bold statement I know. But those that know me know I will be honest with my assessments. Most of the Clients that I visit are spending huge amounts of money on advertising and marketing that simply doesn’t work. So i say stop your marketing and advertising if you dont know exactly what results you are getting from it. Dont make the mistakes of 95% of businesses. Following the crowd – our competitors are advertising here so I will. Never Advertise or market your product or service without measuring and testing. Don’t just advertise in the same spot just because your main competitor is. Chances  are that they might not be getting great results. Find out what and where your target audience is and Test the market. Put a small  advertisement out and see if it measures up to your expectations. Once it works enhance and expand for greater results! Press Releases I have worked with clients and personally composed and released their press releases. Having been in the sales industry for over 18 years I know what journalists, publishers and the trade want. Most Press Releases are too boring and talk too much about the company or what the product or service it is. To write dynamic Press Releases you need to: Step into the shoes of the journalist or editor reading the release. Meet all the needs of the journalist and write compelling copy. Most editors and journalists need riveting stories for their readers and some of them are waiting to get their hands on them. The truth is that most press releases are not even read. 99% of press releases are binned. To meet the needs of the journalist you need to meet the needs of their readers. Your press release should capture all the benefits aimed at the target audience. Write a compelling press release targeted at the readers needs. Headline Just like in the killer copy writing article on this web site it needs to be compelling and hard hitting making the readers want more. It needs to create emotion and stir up the customer. By following the above this will make sure that most of your press releases are read and published and when they are the rewards are lucrative. Dont forget to read the Killer Copy Writing category which will help with your Press Releases. To Receive Steve's VIP Newsletter with FREE Tips & Advice Please Click Here