|
KILLER COPY WRITING
Words and communication are fantastic and so powerful almost beyond belief.
It’s so important in the way we communicate and not just what we say but it’s the words we use.
So by just understanding that words and the order that words appear is one of the biggest Killer Copy Writing Tips.
Now for the Juicy bits.
Here Are My Top 10 Tips For Killer Copy Writing:
1. Research
Before you can write you need to become your target customer. Step into theirs shoes and be them for a while and get into every nook and cranny answering all questions and solving all problems.
2. Competition
Have a look at your competition and see what they are doing. How have they positioned their company? What’s unique about them? What are they offering? What are they saying?
3. Benefits
List all the benefits that you can think of. What’s your best and most USP unique selling point. Don’t just say we are the best or we are unique list the reasons and benefits of how it will help your customer, what problems does it solve? Your USP should be dramatised emotionally why this benefit is so important.
4. Trigger or Button Words
List all the emotional charged words and put some of them in your copy for your target audience that will create desire. I call these your button words or your Trigger words. Words that lead to action such as in the headline at the top of this page “Killer and Slays”.
Question
Can you name the 2 words that have been proven to emotionally charge like no other words? Have a think - read on as the answer is below.
5. Offer
Think of a compelling offer that’s so attractive to your reader that they cannot turn it down. This is where FREE bonuses appear.
6. Guarantee
Think of a guarantee that takes all the risks away so that your reader can order with peace of mind – 30 days unconditional.
7. Media
Decide on what media you are targeting. A newspaper, Magazines, Online Blogs, Editorials etc. and my advice is to tweak your advert to fit different forms of media.
8. Headline
This is the most important aspect of the copy. This is the first thing that your audience will read. They will decide to Stop reading or carry on just off the headline. Make it super charged causing emotion and the reader to want more. Start with words such as Discover, How To, The Secrets Of and captivate your audience.
9. Put it all Together with AIDA - Attention, Interest, Desire and Action.
I follow this format for all projects that I am copy writing for. It helps the copy flow for any project.
• Attention
Grab emotionally charged attention with Headlines and Sub Headlines.
• Interest
Don’t just create interest however; keep the interest flowing throughout your copy. With interest I normally advise what problems I am solving and why they need the solution I am offering.
• Desire
Creating desire is fundamental. Our buying senses are triggered by emotion. Create emotion with the benefits of what your service and product can do. Use your Trigger and Button words. Don’t talk too much about your company or you create desire with the benefits that you are offering to them.
• Action
Make it clear what action that your audience need to take in order to become a customer. Do they need to visit a website? Get more information? Pull out their credit card? Either way you need to decide and clearly let them know what they need to do.
10. Love Writing
Love to write, write as often as you can – practice makes perfect. Practice the art of writing for different genres in life and business. Practice the words and communication together to write compelling addictive copy – Killer Copy.
This is just a brief insight into writing professional copy.
I do hope that you put it to the test and let me know your results.
Oh by the way the two most emotionally charged, trigger buttons are FREE and YOU.
|
